Posted by : yankeesrj12 Monday, April 22, 2013
CNN and Fox News dueled it out on Friday, with both networks putting up huge numbers. The top program on the night was Anderson Cooper 360 (8pm) which did a huge 6.78 million viewers and 2.2 demo. A typical episode of Anderson Cooper 360 averages around 600,000 viewers.
The top Fox News program on the night was The O'Reilly Factor (8pm). The show put up 7.63 million viewers (most watched cable program) and 1.5 demo.
Despite making year-to-year gains, MSNBC is still not the place to go for live breaking coverage. Its' highest rated show on the night was The Rachel Maddow Show (9pm), averaging 2.06 million viewers and 0.5 demo. For perspective, Fox News' America's Newsroom (11am) had more total viewers (4.06) and higher demo (0.7).
When disregarding the cable news networks, Discovery's Sons of Guns topped the night with 1.76 million viewers and 0.7 demo. If I'm not mistaken, both are series lows, but the stiff competition is most likely a contributing factor.
According to a Starz press release, week two of Da Vinci's Demons shed 20% of its total viewing audience (1.04 million vs. 1.30 million), while its total weekend number dropped 25% (1.62 vs. 2.14). Starz notes that the repeat performances were up 19% vs. week one repeat numbers. As for its week two drop, it did lose its lead in (Spartacus) and go up against stiffer competition.
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